10/05/2019
How you can use contract manufacturing to grow your business
Discover the benefits of using contract manufacturing to get your own products designed, produced and selling into global markets.
products
10/04/2019
Why global traders should develop their own products
Developing products for global markets can be lucrative yet complex. Discover the steps of new product development and consider partnering with an expert.
19/10/2018
Why exporters will never have a perfect product and what to do about it
Learn why product development for new international markets is a continual process and requires anticipating change and adopting continual improvement.
08/05/2013
Pricing your products and services based on perceived value
What would a satisfied customer be prepared to pay for a product? If you can find that out, perceived pricing could be your best way to profit.
23/04/2013
Top 4 things to consider when designing a promotional strategy for the international market
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
13/11/2012
Entering new markets: Five forces of competition
The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.
02/10/2012
Is it worth it to register a patent?
Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.