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  • Topics
    • Trade Management
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    • Marketing & Sales
    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
  • Resources
    • Import Export Jobs
    • International Trade Courses
    • International Trade Workshops
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    • International Trade Resources
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product marketing

Improve the perceived value of your products or services in target markets

01/03/2019

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?

Why exporters will never have a perfect product and what to do about it

19/10/2018

Why exporters will never have a perfect product and what to do about it

Learn why product development for new international markets is a continual process and requires anticipating change and adopting continual improvement.

11 global business product characteristics that customers value

06/11/2015

11 global business product characteristics that customers value

Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.

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Top 10 things we learned at the WPO 2023 Entrepreneurial Excellence Forum

23/05/2023

Top 10 things we learned at the WPO 2023 Entrepreneurial Excellence Forum
Investing in immigrant founders to unlock the next generation of Canadian innovation

09/05/2023

Investing in immigrant founders to unlock the next generation of Canadian innovation
How to Take Your Business Global – 5 Important Steps for Female Leaders

21/04/2023

How to Take Your Business Global – 5 Important Steps for Female Leaders
FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event

28/03/2023

FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event
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