01/03/2019
Improve the perceived value of your products or services in target markets
What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?
product marketing
19/10/2018
Why exporters will never have a perfect product and what to do about it
Learn why product development for new international markets is a continual process and requires anticipating change and adopting continual improvement.
06/11/2015
11 global business product characteristics that customers value
Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.