03/03/2017
6 strategies small companies use to have big impacts in international markets
Smaller companies can’t always scale down the techniques larger companies use in other markets, so they have to be creative to make sure they’re noticed.
niche industry
10/12/2015
Two very different approaches successful exporters use to expand internationally
In a recent conversation with a Canadian company wishing to expand internationally, I learned some of the questions that potential exporters face and some of the very different strategies used by successful exporters.