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  • Topics
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    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
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marketing plan

21 interview questions you should ask potential sales agents before hiring them

10/11/2017

21 interview questions you should ask potential sales agents before hiring them

This list is not exhaustive but provides an example of the information that exporters should gather and use to screen potential sales agents.

The seven C’s you need to organize your marketing strategy

20/01/2017

The seven C’s you need to organize your marketing strategy

The seven Cs of marketing take a closer look at the overall marketing strategy by considering how best to communicate to customers.

These 5 factors will change the way you manage your cash flow

09/09/2016

These 5 factors will change the way you manage your cash flow

Cash flow planning is one of the most important aspects of running any business, and it is particularly important for companies in international trade.

The 5 stages of evolution in your international marketing plan

24/06/2016

The 5 stages of evolution in your international marketing plan

Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.

Which pricing strategy is the best fit for your international marketing plan?

23/10/2015

Which pricing strategy is the best fit for your international marketing plan?

There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives

29/01/2013

Finding the Right Mix: Elements of the Marketing Strategy

The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…

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Investing in immigrant founders to unlock the next generation of Canadian innovation

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How to Take Your Business Global – 5 Important Steps for Female Leaders

21/04/2023

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FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event

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FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event
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