08/06/2017
A short 4 step guide to cultural fluency for exporters
Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?
language
12/05/2015
3 ways you can overcome the challenges of international trade training across diverse cultures
In March, FITT hosted an intensive training course for locally engaged Trade Commissioners (DFATD) from all around the world.
In the two separate training groups there were over 30 nationalities present, creating a unique challenge to instructors Ennio Vita-Finzi, CITP®|FIBP® and Ray Joyce, CITP®|FIBP®. How does one maintain consistency in training while getting the message across to such a diverse group of people?
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
31/03/2015
8 must-have tips for creating stronger global business relationships through cultural awareness
What do you need to know to build trust, inspire respect and create long-lasting global business relationships with your trade partners around the world?
17/10/2014
5 crucial tips to help you communicate better in global markets
Native English speakers, however, do not need to learn a new dialect of English as a second language in order to successfully communicate better in global markets and with people speaking English as a second language. That is, if you can follow these rules: