19/08/2022
Managing the 4 Stages of the Product Life Cycle
Product life cycle is a business management technique that defines stages in the lifespan of commercial or consumer products. Product life cycles are used for…
growth
21/01/2016
Let these visionary business leaders guide us to global sustainability
A company’s founder – even 100 years later – still has a tremendous impact on the company’s perception, its culture and its drive towards global sustainability.
22/10/2013
The importance of country branding
When I look at international trade and business opportunities around the world, I am more and more surprised every day; not with the abundance of opportunities but with the fact that nobody knows about them or has negative perceptions about a specific business environment itself.