24/02/2015
3 Important questions answered about protecting your IP in international markets
What are some of the top strategic considerations when deciding whether to register intellectual property internationally?
Becky DeStigter
10/11/2014
Two approaches to smarter international marketing: Centralized vs. Decentralized
Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.