03/04/2018
Take your international marketing into the 21st century with the 4 Es
The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.
4 P’s of marketing
29/01/2013
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…