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4 P’s of marketing

Take your international marketing into the 21st century with the 4 Es

03/04/2018

Take your international marketing into the 21st century with the 4 Es

The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.

29/01/2013

Finding the Right Mix: Elements of the Marketing Strategy

The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…

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A Guide to Preparing an International Business Plan
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