The 4 sample plans you need when researching new markets

When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.

Chris Blood-Rojas

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

Win over customers in new markets with these 3 marketing tactics

Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.

Ewan Roy

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Help is available for Michigan SMEs struggling to export to new markets

While there are several obstacles for small businesses who want to export to new markets, Michigan SMEs can get assistance with funding and research.

Jamie Zmitko-Somers and Katherine Andrews

Jamie Zmitko-Somers and Katherine Andrews

Jamie Zmitko-Somers is the International Marketing Manager in the Agriculture Development Division at the Michigan Department of Agriculture and Rural Development (MDARD). Jamie has worked for MDARD for 19 years with the last 15 years working in the International Marketing program. Jamie assists Michigan companies in establishing and expanding their exports of food and agricultural products. Katherine Andrews is the International Marketing Intern at MDARD. Katherine is currently attending Michigan State University where she is studying Comparative Cultures and Politics with minors in Environmental and Sustainability Studies and Sustainable Agriculture and Food Systems.

Win new customers worldwide by tailoring your communications and promotions for new markets

The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.

Ewan Roy

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Entering new markets: Five forces of competition

The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.

Daniella D'Alimonte

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Going global? How to take your brand beyond borders to your new target markets

Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…

Nicole Chevrier

Nicole Chevrier

I am a digital media writer and a Content Marketing Specialist with the Forum for International Trade Training (FITT). My background is in digital marketing and communications. Creating content that inspires, informs or delivers on results is my passion.

How to decide if it’s feasible for your company to diversify into new global markets

We asked the experts how companies can figure out if it’s feasible to diversify into new global markets at this month’s live #TradeElite Twitter chat. We were overwhelmed with practical advice, tips, tools and resources. Here are the highlights.

Pamela Hyatt

Pamela Hyatt

I am a Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Expand into new global markets with these 5 lessons from marathon running

As an avid runner, I see a lot of opportunities to equate efforts to expand into new global markets to running a marathon. Here are five lessons I’ve learned from my experiences in marathon running and managing the global business expansion of various entities.

Lora Rigutto Vigliatore, CITP|FIBP

Lora Rigutto Vigliatore, CITP|FIBP

Lora is an International Trade and Business Development "Coach." She has a passion for international trade development and many years experience coaching businesses to expand into global markets. With fluency in Spanish, Lora has a keen interest in finding strategic partnering opportunities between Canadian and Latin American businesses and maintaining those cross-cultural relationships.