When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
While there are several obstacles for small businesses who want to export to new markets, Michigan SMEs can get assistance with funding and research.
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
We asked the experts how companies can figure out if it’s feasible to diversify into new global markets at this month’s live #TradeElite Twitter chat. We were overwhelmed with practical advice, tips, tools and resources. Here are the highlights.
As an avid runner, I see a lot of opportunities to equate efforts to expand into new global markets to running a marathon. Here are five lessons I’ve learned from my experiences in marathon running and managing the global business expansion of various entities.
Company: Export Development Canada (EDC) Position: Account Manager, Commercial Markets & Small Business Location: Montreal, QC
Company: Export Development Canada (EDC) Position: Account Manager, Commercial Markets and Small Business Location: Calgary and Edmonton, AB