Opening a branch office is a relatively simple way to establish a presence, gather useful intelligence and network before committing more resources.
To identify new markets and potential opportunities, or eliminate unsuitable markets, researchers should first examine macroeconomic data.
When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
While there are several obstacles for small businesses who want to export to new markets, Michigan SMEs can get assistance with funding and research.
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.
Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.
Learn about the changes to two important government funding export programs to help businesses tap into new markets around the world.
Small businesses planning to go global need to be ready and in good financial shape. Find out from trade finance experts how to get financially prepared.