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10 questions you should ask for your foreign market expansion strategy

29/04/2016

10 questions you should ask for your foreign market expansion strategy

Once you decide to pursue foreign market expansion, the next step is to gather as much market intelligence about international market environment and determine the best course of action.

Win new customers worldwide by tailoring your communications and promotions for new markets

08/05/2015

Win new customers worldwide by tailoring your communications and promotions for new markets

The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.

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CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025

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