30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
product testing
28/04/2020
Revitalize your business through product adaptation: Stage 3 – Testing
You’ve put a lot of research and creative energy into revamping your product to fit a new market or meet different need. Now it’s time to provide validation of the product, the production/manufacturing process, customer acceptance and the resource allocation through product testing. Here’s how.
15/05/2017
Turning your ideas into global products and services
During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.
12/02/2016
The 5 essential stages in developing a successful supply chain
Supply chain management encompasses such a wide range of functions that it can seem daunting, even to the most experienced international businessperson. However, the process can be effectively modelled by breaking it down into several main strategic areas.