12/06/2017
Can you do business in markets facing trade barriers? And should you?
How can businesses overcome trade barriers of all kinds in markets with potential (and should they)?
market research
17/05/2017
Top 5 market research tips straight from the experts
Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.
15/05/2017
Turning your ideas into global products and services
During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.
02/05/2017
What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
28/04/2017
7 cultural factors you need to consider when choosing your next export market
It is essential that companies take into account the lifestyles and culture of countries to which they are considering exporting.
23/03/2017
3 easy ways to improve your business’s first impression in a new market
It’s true what they say – you only have one chance at a first impression. The good news is that your business’s first impressions can be steered, to a certain extent. Here’s why it’s so crucial to create the best first impression possible.
17/03/2017
Types of market research: What types of data do you need for your market research?
Any good market research is going to involve a lot of information. Here’s how to decide what types of market research data you’ll need, and how to get it.
24/02/2017
How to apply market intelligence to your products and processes
Research findings are of little or no value until they can be applied to solve problems and help make decisions.
25/01/2017
Navigating on-the-ground complexity to benefit from East Africa’s greatest potential
The best way for entrepreneurs to enter the East Africa market is to begin in Kenya and then fan outward with their offering to other states.
26/09/2016
5 of the best sources to use for your initial market research
When it comes to initial market research, some sources are much higher quality than others. Here are five of the best sources to use as you’re starting out.