07/08/2025
Lessons from a failed export plan: why Starbucks couldn’t crack Australia
When Starbucks undertook its grand entrance into the Australian market in 2000 with a store in Sydney’s business district, success seemed inevitable. The brand had…
market research
30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
03/04/2025
8 Key actions businesses should take in the early stages of international expansion
Expanding into international markets is an exciting milestone for any business. However, entering the global arena comes with unique challenges and complexities that require careful…
05/11/2024
You can conduct valuable secondary trade research from your desk – here’s how
Many small- and medium-sized companies will not have a substantial budget for conducting international trade research. These companies will often rely on secondary trade research as much as possible.
16/05/2024
How to evaluate new ASEAN export markets for your business
The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional…
05/08/2022
Ready. Set. Export! – Assessing your company’s export readiness
If exporting were easy, every company would do it, so it’s crucial to understand what’s involved. During this series, we will cover the high level “As to Zs” of exporting – in this article we start with assessing your company’s export readiness.
01/03/2022
The 11 political risks that could sink your imports and exports
Even when conditions indicate that a potential market might be suitable, certain political and legal issues—such as import restrictions or lack of copyright protection—could make…
01/04/2020
10 things you can do from home to boost your export business
Ten things you can do from home to support your export business during the coronavirus crisis, once you’ve dealt with the urgent.
25/10/2019
Start to identify new markets by looking at these 10 statistics
To identify new markets and potential opportunities, or eliminate unsuitable markets, researchers should first examine macroeconomic data.
30/05/2018
How can your business get a competitive edge in global markets?
In business, establishing an edge over the competition is the holy grail. We asked the experts how businesses can achieve this, and they really delivered. Check out this month’s #TradeElite chat recap for more!