23/02/2018
Develop the perfect brand name for your business with these 7 simple steps
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
logos
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.