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licensing

How to set up franchisee/licensee agreements in foreign markets

27/04/2018

How to set up franchisee/licensee agreements in foreign markets

Setting up franchisee or licensee agreements in foreign markets is much more complicated than setting up a domestic agreement. Here are the things you need to consider as you form your agreements in new international markets.

Have a great product or service? Licensing could be the right market entry strategy for you

07/10/2016

Have a great product or service? Licensing could be the right market entry strategy for you

Licensing is a transfer-related market entry strategy. It involves a company (known as the licensor) granting permission to a company in another country to use its intellectual property for a defined time period.

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8 Key actions businesses should take in the early stages of international expansion

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CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025

12/03/2025

CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025
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