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10/03/2015
The rules for regional go-to-market sales and distribution are different in Latin America than they are in many other regions. What works in Belgium or Taiwan almost never goes right in Latin America, so you can’t make any of the same assumptions.
07/10/2014
We could argue forever over which South American international trade policies are best for economic growth and long-term development.
13/05/2014
First of all, facts aren’t enough. You won’t sell a product or a service in Latin America solely based on features, specs, pricing, benefits, etc. You won’t find a distributor or partner who will just look at your product objectively, see the benefits, do the maths, and take it on.
04/02/2014
After 13 years in the UK, coming back to live and work in my native Uruguay has meant re-adjusting to business culture here. I own my own international trade business (Sunny Sky Solutions) but I also work with many UK businesses across the whole of Latin America. And this means meetings. Lots of meetings. Now, remember that Latin America is vast – it comprises 600 million people across two hemispheres, two main languages and 19 countries. So there’s a lot of variety. However, from my own experience but also from talking to many businesspeople within Latin America and with those from outside that have done business in the continent, here are my 5 truths of business meetings in Latin America…
22/11/2013
Two weeks ago I made my first ever trip to Chile. The trip enabled me to meet and engage with a number of wonderful individuals who are working hard to help us expand our FITTskills international trade training program in Latin America.
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