21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
international marketing
09/12/2015
Trish Tully, CITP|FIBP – VP Marketing and Sales, Survival Systems Limited
Trish Tully, CITP|FIBP, BComm, MBA, is the VP Marketing and Sales at Survival Systems Limited, the world’s leading provider of training simulator solutions for emergency and survival situations.
02/12/2015
Becky DeStigter, CITP|FIBP – The International Entrepreneur
Becky DeStigter, CITP|FIBP, is an international business consultant, speaker and author, better known to some as The International Entrepreneur (the name of her consulting company).
20/11/2015
How do you decide whether your product or service is ready for international marketing?
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
18/11/2015
Joel Fernandez, CITP|FIBP – Executive Director
Joel Fernandez is the Executive Director of the Global Chamber in Miami, Florida, and the Vice Chairperson of the Environmental Impact Committee in his town, and an international trade entrepreneur with his own company, Intradeservice LLC.
17/11/2015
A marathoner’s tips for a race to international trade success
Sometimes the status quo, even if it’s worked in the past, may lead to some of the pitfalls of exporting and importing instead of continued international trade success.
30/09/2015
David A. Shaw, CITP|FIBP – Senior Advisor
David Shaw, Senior Advisor at Saudi Telecom Company, has held the CITP®|FIBP® designation for over 15 years, dating back to the early days of FITT.
19/08/2015
Christopher Doré, CITP|FIBP – Business Educator and Entrepreneur
Chris is a professor of International Marketing, Business Presentation, and Entrepreneurship in the School of Business at Algonquin College in Ottawa, Ontario.
12/05/2015
Scott Miranda, CITP|FIBP – International Trade Professional
Scott Miranda, CITP®|FIBP®, is an international business graduate with a background in the international in-flight travel industry, business development and international marketing. His love of travel and passion for global politics inspired Scott to dedicate himself to a career as an international trade professional.
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.