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  • Topics
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    • CITP® |FIBP® Spotlight
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Information and Communications Technology

How should you adjust your international communication strategy when working virtually?

01/12/2016

How should you adjust your international communication strategy when working virtually?

Working virtually adds an extra layer of complexity to our business relationships, so you’ll need to tailor your communication strategy accordingly.

How to break down market characteristics of your target Asian country to identify trade opportunities

21/07/2014

How to break down market characteristics of your target Asian country to identify trade opportunities

Break down the market characteristics of your target country to identify opportunities: market research is the first step in the internationalization process. Expanding into foreign markets, especially Asia is a complex and resource intensive activity.

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How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
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