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01/03/2022
Even when conditions indicate that a potential market might be suitable, certain political and legal issues—such as import restrictions or lack of copyright protection—could make…
17/06/2020
Researching the target country and developing a strategy to monitor changes there is a good start to limit political risk, but it’s far from the final step.
25/10/2019
To identify new markets and potential opportunities, or eliminate unsuitable markets, researchers should first examine macroeconomic data.
05/07/2019
Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.
31/08/2018
When it comes to global trade we are currently experiencing a period of profound changes. We have reached a level of volatility that, arguably, seems…
05/03/2018
Here are six market entry set-backs entrepreneurs commonly encounter along the way and how you can overcome them to succeed.
29/11/2016
For a successful ASEAN entry strategy, you must understand how those markets differ from yours and how to adapt your strategies to sustain your business.
26/09/2016
When it comes to initial market research, some sources are much higher quality than others. Here are five of the best sources to use as you’re starting out.
25/07/2016
International trade barriers make market entry more difficult, but the greater the barriers to entry, the greater the reward for those who overcome them.
10/02/2015
More often than not though, small and medium-sized enterprises don’t have extra funding to spend on costly foreign market research, which significantly limits their expansion opportunities and makes growth more risky.
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