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export diversity

How trade advisors can help today’s exporters to go global

09/07/2019

How trade advisors can help today’s exporters to go global

Our current trade environment provides a perfect opportunity to refocus the way trade advisors and trade promotion organization serve their clients’ needs.

How to decide if it’s feasible for your company to diversify into new global markets

30/07/2018

How to decide if it’s feasible for your company to diversify into new global markets

We asked the experts how companies can figure out if it’s feasible to diversify into new global markets at this month’s live #TradeElite Twitter chat. We were overwhelmed with practical advice, tips, tools and resources. Here are the highlights.

Export diversity beyond U.S. is key to long-term profitability for Canadian manufacturers

13/04/2017

Export diversity beyond U.S. is key to long-term profitability for Canadian manufacturers

Even before it was clear that a sentiment of protectionism would inform the new U.S. administration’s trade policy, Canadian manufacturers identified the need to diversify exports beyond America.

More recent stories

Why the finance team should be part of your international expansion plans from day one

19/08/2025

Why the finance team should be part of your international expansion plans from day one
Lessons from a failed export plan: why Starbucks couldn’t crack Australia

07/08/2025

Lessons from a failed export plan: why Starbucks couldn’t crack Australia
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing

30/07/2025

How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Export Is Not a Sales Channel. It’s a Business Model!

11/07/2025

Export Is Not a Sales Channel. It’s a Business Model!
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