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  • Topics
    • Trade Management
    • International Trade Finance
    • Market Entry Strategies
    • Marketing & Sales
    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
  • Resources
    • Import Export Jobs
    • International Trade Courses
    • International Trade Workshops
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digital marketing

Take your international marketing into the 21st century with the 4 E’s

03/04/2018

Take your international marketing into the 21st century with the 4 E’s

The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.

4 social media marketing stats to help small businesses improve results

25/08/2017

4 social media marketing stats to help small businesses improve results

These important social media marketing stats and trends could be your key to winning over new customers and increasing conversions to sales.

Between social selling and social media marketing, is there a clear choice for your business?

06/07/2017

Between social selling and social media marketing, is there a clear choice for your business?

Both social selling and social media marketing develop customer relationships and get recognized by more people. Is one or both options best for your needs?

Win over customers in new markets with these 3 marketing tactics

30/05/2017

Win over customers in new markets with these 3 marketing tactics

Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.

How to set up your global business for e-commerce success

18/04/2017

How to set up your global business for e-commerce success

We asked some experts to share their thoughts in our latest #TradeElite chat about how to sell online and find your path to e-commerce success,

6 strategies small companies use to have big impacts in international markets

03/03/2017

6 strategies small companies use to have big impacts in international markets

Smaller companies can’t always scale down the techniques larger companies use in other markets, so they have to be creative to make sure they’re noticed.

FITT’s launching into an exciting 2016, but first, let’s celebrate you!

23/12/2015

FITT’s launching into an exciting 2016, but first, let’s celebrate you!

As members of this constantly growing international trade community, you’ve probably seen a lot of things happening at FITT over this past year. We’re so grateful for your crucial role in making all of those things happen, because without you, none of it would have been possible.

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How to use trade finance tools to gain flexibility during trade policy upheaval

09/05/2025

How to use trade finance tools to gain flexibility during trade policy upheaval
How exporters can build global trust through strategic storytelling

02/05/2025

How exporters can build global trust through strategic storytelling
8 Key actions businesses should take in the early stages of international expansion

03/04/2025

8 Key actions businesses should take in the early stages of international expansion
CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025

12/03/2025

CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025
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