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    • CITP® |FIBP® Spotlight
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customer feedback

8 helpful tips to improve your customer service quality

21/01/2020

8 helpful tips to improve your customer service quality

If you want to improve customer service and therefore boost your sales, you should follow these tips to be more successful.

Target your marketing by differentiating between potential customers and creating customer profiles

05/07/2019

Target your marketing by differentiating between potential customers and creating customer profiles

Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.

With the right marketing metrics, you can improve your strategy and meet customer needs

11/01/2018

With the right marketing metrics, you can improve your strategy and meet customer needs

How should you use marketing metrics to decide what data to gather, analyze the available information and make decisions regarding your business future?

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