02/05/2025
How exporters can build global trust through strategic storytelling
Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…
communications
09/02/2017
Sylvain Charbonneau, CITP|FIBP – International Trade Consultant and Educator
Sylvain Charbonneau balances teaching FITTskills courses with running his own international trade and communication consulting company, SC Communication.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
13/01/2015
Four major ways international trade has changed over the past one hundred years
The past one hundred years have brought about incredible changes in nearly every industry and area of society. International trade is no exception. The way…
08/04/2014
Human or machine translation for your international business communications?
Google or not to Google? That is the question. Or rather, when it comes to translating important international business communications, that’s one of the questions a new exporter may ask. That’s because free translation online—what the translation industry calls machine translation, or MT—can be really tempting to time- or budget-pressed exporters.