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11/01/2018
How should you use marketing metrics to decide what data to gather, analyze the available information and make decisions regarding your business future?
22/09/2017
When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.
21/07/2017
Technological risk can be mitigated. The following 7 steps show how your business can lessen the threat of technological risk.
21/04/2017
Gap analysis is a structured way of comparing actual performance with potential performance to focus future planning and development.
16/12/2016
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
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