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    • Research & Development
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    • CITP® |FIBP® Spotlight
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China too risky? Do you need a new strategy for your FDI in the face of COVID-19?

05/03/2020

China too risky? Do you need a new strategy for your FDI in the face of COVID-19?

The combination of U.S.-China trade frictions and the recent outbreak of the Coronavirus and subsequent disruption to the Chinese economy and global supply chain, give cause to more deeply evaluate Asia market entry and development strategies.

Take your international marketing into the 21st century with the 4 E’s

03/04/2018

Take your international marketing into the 21st century with the 4 E’s

The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.

What’s the difference between Apple and Blockbuster? The secret ingredients of innovation

13/06/2017

What’s the difference between Apple and Blockbuster? The secret ingredients of innovation

What are the secret ingredients of innovation, and how can a business set out to truly innovate?

4 lessons your company can learn from major e-commerce success stories

16/05/2017

4 lessons your company can learn from major e-commerce success stories

Over the past few decades, a number of businesses have risen from very humble beginnings and adapted their existing strategies to become titans of the e-commerce world. Here are 4 lessons your company can learn from them to find ecommerce success.

3 big lessons from famous global business mergers

01/04/2016

3 big lessons from famous global business mergers

Find out what has made some of the most famous global business mergers in history succeed or fail, so you can apply these lessons to your own business.

Pros and cons of outsourcing your manufacturing in the international business environment

02/12/2014

Pros and cons of outsourcing your manufacturing in the international business environment

When it comes to international business, one of the most important issues that companies can face is whether or not to use a third party to help meet some of their manufacturing needs.

More recent stories

How to use trade finance tools to gain flexibility during trade policy upheaval

09/05/2025

How to use trade finance tools to gain flexibility during trade policy upheaval
How exporters can build global trust through strategic storytelling

02/05/2025

How exporters can build global trust through strategic storytelling
8 Key actions businesses should take in the early stages of international expansion

03/04/2025

8 Key actions businesses should take in the early stages of international expansion
CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025

12/03/2025

CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025
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