28/08/2017
The top 5 tips for a successful trade show straight from the experts
To help you make the most of your trade show investment, we’ve gathered 5 tips from those who have mastered the art of a successful trade show. Here’s how to do it.
advertising
30/05/2017
Win over customers in new markets with these 3 marketing tactics
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.