07/08/2025
Lessons from a failed export plan: why Starbucks couldn’t crack Australia
When Starbucks undertook its grand entrance into the Australian market in 2000 with a store in Sydney’s business district, success seemed inevitable. The brand had…
News
30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
20/06/2025
The missing link between ambition and an export plan is an export vision – here’s how to build yours
Building an export vision is a critical step for any organization planning to expand internationally. This article outlines the practical steps and introduces FITT’s Export…
10/06/2025
CITP Spotlight: Audrey Marie-Nely – Associate Vice-President, Banking, RBCx
From an early age, Audrey Marie-Nely had a deep curiosity about different cultures, languages, and global markets. Born and raised in France, her academic and…
27/05/2025
Top 10 podcasts for global trade professionals to listen to in 2025
Podcasts are a great way to get info on the go and stay up to date in today’s fast-paced and ever-evolving world of global trade….
21/05/2025
CITP Spotlight: Sumit Khanna – Managing Partner, White Cruz International
When Sumit Khanna first set foot in the world of customer support at Canon India, he couldn’t have predicted the extraordinary global journey that awaited…
09/05/2025
How to use trade finance tools to gain flexibility during trade policy upheaval
Now that new tariffs have taken effect, a big question being asked is – “Who’s paying them?” Small businesses in the U.S. have reportedly been…
02/05/2025
How exporters can build global trust through strategic storytelling
Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…
03/04/2025
8 Key actions businesses should take in the early stages of international expansion
Expanding into international markets is an exciting milestone for any business. However, entering the global arena comes with unique challenges and complexities that require careful…