13/11/2015

How collecting the right information will make or break your market entry plan

For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.

02/10/2015

Is international trade an activity or a profession?

Just how long will it take for international trade to be seen by business as not only an activity of exchanging products and services across borders, but a true occupation and profession that takes a specialized set of knowledge, skills and abilities to perform?