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Marketing&Sales

Using quality and price to distinguish your products in the noisy global marketplace

09/05/2017

Using quality and price to distinguish your products in the noisy global marketplace

There are two elements you need to carefully juggle so that you can tell your story properly, and these are Quality and Price; more specifically, the right quality at the right price.

20 tips you can use to gain the most leads at any trade show

08/05/2017

20 tips you can use to gain the most leads at any trade show

Here is a checklist of 20 trade show tips to follow to get the biggest benefits for your company out of any event.

What to consider—and why—when translating your company’s website

02/05/2017

What to consider—and why—when translating your company’s website

When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.

How to set up your global business for e-commerce success

18/04/2017

How to set up your global business for e-commerce success

We asked some experts to share their thoughts in our latest #TradeElite chat about how to sell online and find your path to e-commerce success,

3 tried and tested ways to reach a new international market

20/03/2017

3 tried and tested ways to reach a new international market

Based on the nature of the market and the product or service, the international marketer must consider the most effective and efficient means of reaching the new market.

The future is here! How e-commerce will continue to revolutionize retail in 2017 (Part 2)

06/03/2017

The future is here! How e-commerce will continue to revolutionize retail in 2017 (Part 2)

From personalized e-commerce experiences to drone delivery, we are radically changing the way we think about the shopping experience at a breakneck pace.

Top 5 international sales tips straight from the experts

28/02/2017

Top 5 international sales tips straight from the experts

Here we’ve gathered five great tips from some of our best sources in international sales.

The future is here! 10 ways e-commerce will continue to revolutionize retail in 2017 (Part 1)

27/02/2017

The future is here! 10 ways e-commerce will continue to revolutionize retail in 2017 (Part 1)

Although we are still early in the year, at least 10 clear trends have already emerged in this sector for 2017.

Alicia Haneine, CITP – Owner and Manager North Van Suites

17/02/2017

Alicia Haneine, CITP – Owner and Manager North Van Suites

Inspired by her mother, a successful entrepreneur who has overcome difficult odds to thrive in her business, Alicia Haneine always knew she wanted to be a businesswoman.

The success of U.S. marketing methods shouldn’t affect the Canadian way of selling

08/02/2017

The success of U.S. marketing methods shouldn’t affect the Canadian way of selling

There are no quick fixes in international trade – maintaining a steady focused effort to be the best in what you do will always succeed in the end.

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