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Market Entry Strategies

8 Key actions businesses should take in the early stages of international expansion

03/04/2025

8 Key actions businesses should take in the early stages of international expansion

Expanding into international markets is an exciting milestone for any business. However, entering the global arena comes with unique challenges and complexities that require careful…

CITP Spotlight: Hardik Panchal – Export Marketing Manager, Worldest Exports

11/03/2025

CITP Spotlight: Hardik Panchal – Export Marketing Manager, Worldest Exports

In the ever-evolving world of international trade, standing out requires more than just ambition—it demands continuous learning, adaptability, and recognized expertise. For one accomplished professional,…

How AI can power your international marketing from localization to market insights

16/01/2025

How AI can power your international marketing from localization to market insights

In 2023, Canadian businesses exported over $768 billion worth of goods and services. Of these, 2.2 percent had announced plans to expand operations internationally in…

Why boutique international trade consulting firms are your best bet for navigating international business

18/12/2024

Why boutique international trade consulting firms are your best bet for navigating international business

All of us engaged in the complex world of international business know that there are numerous intermediaries throughout the supply chain. Success often hinges on…

5 pricing strategies for international markets

25/09/2024

5 pricing strategies for international markets

Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…

A Canadian startup’s quest for sustainable agriculture and global market success

21/08/2024

A Canadian startup’s quest for sustainable agriculture and global market success

Did you ever think that fog might be the key to changing the world? It’s not a rhetorical question. At least not if you’re talking…

From startup to international expansion: Carbon Lock Tech takes aim at a climate-friendly future

14/08/2024

From startup to international expansion: Carbon Lock Tech takes aim at a climate-friendly future

Among the numerous global challenges we face, one challenge is particularly pressing – the extreme accumulation of carbon dioxide in the atmosphere. Without adequate CO2…

How to evaluate new ASEAN export markets for your business

16/05/2024

How to evaluate new ASEAN export markets for your business

The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional…

Top 10 books for international trade professionals to read in 2024

17/04/2024

Top 10 books for international trade professionals to read in 2024

In the fast-paced global economy of today, keeping ahead demands a deep understanding of various aspects of international trade. From managing intricate supply chains to…

3 common mistakes that cause international businesses to fail – and how to avoid them

20/02/2024

3 common mistakes that cause international businesses to fail – and how to avoid them

This article looks at common international business mistakes that cause SMEs to fail, and how trade finance can help.

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