30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
Products and Services for a Global Market
11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…
12/08/2022
Product compliance: What you need to know about product regulatory compliance
Product compliance is a constantly evolving process. Because laws, standards and regulation continuously change, manufacturers, retailers and suppliers are pressed to innovate quickly in order…
12/05/2022
Quick read: The Service-Product Relationship
Provided on a global scale, product-related services generate billions in international trade revenue. It is important to understand the relationship between services and products when developing products.
19/01/2021
How Canada’s Regional Relief and Recovery Fund helps Canadian businesses during COVID-19
Many are predicting a better year ahead for businesses in Canada. For example, the Business Development Bank of Canada (BDC) stated that, in 2021, “Canada…
05/05/2020
Revitalize your business through product adaptation: Stage 4 – Launch
Now that you’ve put in all of the hard work in researching, designing and testing your newly adapted product(s), you’re ready for the big payoff – time to launch them into the market and bring in the revenue! So what do you need to do for a successful launch?
28/04/2020
Revitalize your business through product adaptation: Stage 3 – Testing
You’ve put a lot of research and creative energy into revamping your product to fit a new market or meet different need. Now it’s time to provide validation of the product, the production/manufacturing process, customer acceptance and the resource allocation through product testing. Here’s how.
15/04/2020
Revitalize your business through product adaptation: Stage 2 – Design
In a challenging economy, agile businesses are the ones who come out the winners. Adapt or die, as the saying goes. This article series explores the four general stages of product development, continuing with the design stage.