23/12/2025
Top 10 global trade trends we’ll be watching in 2026
2026 is shaping up to be yet another game-changing year for global trade. With new technologies like AI shaking up manufacturing, digital currencies speeding up…
Products and Services for a Global Market
26/11/2025
How to start an export business in Canada
If you are in business in Canada, then chances are you could start an export business. You may thrive solely on local and regional trade,…
30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…
12/08/2022
Product compliance: What you need to know about product regulatory compliance
Product compliance is a constantly evolving process. Because laws, standards and regulation continuously change, manufacturers, retailers and suppliers are pressed to innovate quickly in order…
12/05/2022
Quick read: The Service-Product Relationship
Provided on a global scale, product-related services generate billions in international trade revenue. It is important to understand the relationship between services and products when developing products.
19/01/2021
How Canada’s Regional Relief and Recovery Fund helps Canadian businesses during COVID-19
Many are predicting a better year ahead for businesses in Canada. For example, the Business Development Bank of Canada (BDC) stated that, in 2021, “Canada…
05/05/2020
Revitalize your business through product adaptation: Stage 4 – Launch
Now that you’ve put in all of the hard work in researching, designing and testing your newly adapted product(s), you’re ready for the big payoff – time to launch them into the market and bring in the revenue! So what do you need to do for a successful launch?