23/12/2025
Top 10 global trade trends we’ll be watching in 2026
2026 is shaping up to be yet another game-changing year for global trade. With new technologies like AI shaking up manufacturing, digital currencies speeding up…
International Sales & Marketing
17/12/2025
6 types of common international business contracts
The potential to expand overseas is immense, yet international trade poses operational, financial, and legal risks. Cross-border transactions are heavily supported by strong and well-structured…
26/11/2025
How to start an export business in Canada
If you are in business in Canada, then chances are you could start an export business. You may thrive solely on local and regional trade,…
07/08/2025
Lessons from a failed export plan: why Starbucks couldn’t crack Australia
When Starbucks undertook its grand entrance into the Australian market in 2000 with a store in Sydney’s business district, success seemed inevitable. The brand had…
11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
02/05/2025
How exporters can build global trust through strategic storytelling
Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…
16/01/2025
How AI can power your international marketing from localization to market insights
In 2023, Canadian businesses exported over $768 billion worth of goods and services. Of these, 2.2 percent had announced plans to expand operations internationally in…
25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…
18/10/2023
Top 10 fastest growing international trade jobs in 2023
International trade is a growing industry with a corresponding need for skilled workers. In fact, trade growth is expected to rebound to 3.2% in 2024…