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Sheena Koo

I am the Content Marketing Manager for the Forum for International Trade Training (FITT). My background is in copywriting, content strategy, content marketing, and content management. Passionate about stories with purpose and meaning, I connect readers to writing that's engaging, useful, and informative.
FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event

28/03/2023

FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event

  Anniversary occasions are always a great opportunity to reflect on the past while looking toward the future. On Thursday, March 9th, FITT and our…

Diving into the World’s Mounting Tectonic Economic and Trade Forces with Stephen Poloz

23/11/2022

Diving into the World’s Mounting Tectonic Economic and Trade Forces with Stephen Poloz

People still want to know what’s keeping Stephen Poloz up at night. The ever-astute former Governor of the Bank of Canada and veteran economist now…

10 Global trade trends we’ll be watching in 2022

12/01/2022

10 Global trade trends we’ll be watching in 2022

2022 is here and the mantra for the year ahead might be “Get familiar with the unfamiliar.”  To adapt, they’ve applied better risk mitigations strategies;…

What is CUSMA? An overview of the trade agreement

30/07/2021

What is CUSMA? An overview of the trade agreement

Editor’s note: This content was last updated May, 2024. There are ongoing developments in the trade relationships between CUSMA members that are not reflected in…

Event Recap: From Reactivity to Adaptability: Advice and Resources for Businesses on the Rebound

01/06/2021

Event Recap: From Reactivity to Adaptability: Advice and Resources for Businesses on the Rebound

In a recent press release, The WTO (World Trade Organization) predicted that world trade was set for a strong but “uneven recovery” in the aftermath…

The biggest international trade lessons from the Suez Canal obstruction

01/04/2021

The biggest international trade lessons from the Suez Canal obstruction

On Monday, March 29th, ships stuck behind the colossal Ever Given vessel in the Suez Canal heard the echo of blaring boat horns and triumphant…

12 Fascinating stats about female leadership and women in business

12/03/2021

12 Fascinating stats about female leadership and women in business

This week we’re celebrating International Women’s Day and trail-blazing women in business. FITT is proud to provide business training for the next generation of female…

10 global trade trends we’ll be watching in 2021

29/01/2021

10 global trade trends we’ll be watching in 2021

From 2020 reactivity to 2021 adaptability It’s an understatement to say that 2020 was an unpredictable year. But, with it done and businesses around the…

Celebrating 25 years of exceptional leadership: Caroline Tompkins, FITT President and CEO, hits a major milestone

06/01/2021

Celebrating 25 years of exceptional leadership: Caroline Tompkins, FITT President and CEO, hits a major milestone

A true indication of a leader’s ability can be found in the longevity of their achievements. It’s easy to rest on the laurels of your…

Best of 2020: Our top 10 most popular international business articles from the past year

29/12/2020

Best of 2020: Our top 10 most popular international business articles from the past year

As we near the end of the year, we’re looking back on our most popular articles from 2020. There was much to read and write…

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How to use trade finance tools to gain flexibility during trade policy upheaval

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How to use trade finance tools to gain flexibility during trade policy upheaval
How exporters can build global trust through strategic storytelling

02/05/2025

How exporters can build global trust through strategic storytelling
8 Key actions businesses should take in the early stages of international expansion

03/04/2025

8 Key actions businesses should take in the early stages of international expansion
CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025

12/03/2025

CITPs’ crucial role, leadership masterclass, and more at CITP gala 2025
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