01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
Sandra Cravero
Sandra Cravero is a Spanish language services exporter specializing in international trade, tourism and publishing, based in Santa Fe City, Argentina. Sandra is a sworn translator and certified in literary, scientific and technical translation studies. She helps small-medium business owners and their management teams take well-thought language strategies to step into Spanish-speaking markets.
30/05/2016
5 reasons why you should address cross-cultural shortcomings sooner
Here are the top five reasons why you should develop cross-cultural competence early on in your market entry plan.
04/04/2016
The 4 keys to finding the right translator for Spanish-speaking markets
Finding the right language service provider overseas is very much like looking for your ideal client. Basically, it requires you to research, build a relationship and take risks.