Start typing

Get the latest updates!   Looking for training?
  • Home
  • Topics
    • Trade Management
    • International Trade Finance
    • Market Entry Strategies
    • Marketing & Sales
    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
  • Resources
    • Import Export Jobs
    • International Trade Courses
    • International Trade Workshops
    • International Trade Certification
    • International Trade Resources
    • FITTskills Lite Downloads
    • FITT Small Business Guide: The Scaling Up Edition
  • About us
  • Contact us
  • Home
  • Topics
    • Trade Management
    • International Trade Finance
    • Market Entry Strategies
    • Marketing & Sales
    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
  • Resources
    • Import Export Jobs
    • International Trade Courses
    • International Trade Workshops
    • International Trade Certification
    • International Trade Resources
    • FITTskills Lite Downloads
    • FITT Small Business Guide: The Scaling Up Edition
  • About us
  • Contact us
  • t
  • f
  • l
  • i
Search

Trending topics:

  • Procurement
  • Incoterms®
  • CITP®|FIBP® designation

Bernhard Wagenknecht

As a globally experienced business development expert, Bernhard has learned first-hand how to achieve profits in all types of markets and situations. He has over 30 years of experience in sales and marketing in Europe, North and South America and the Far and Middle East. He has held positions as VP Sales and Marketing, General Export Manager as well Profit Growth Consultant and is currently working with the Ontario Ministry of economic development and growth.
Why exporters should diversify beyond U.S. markets – and how to do it right

26/06/2017

Why exporters should diversify beyond U.S. markets – and how to do it right

Diversification has long been the popular advice to Canadian businesses. Here’s how to do it right to enjoy export success beyond the U.S.

More recent stories

Why the finance team should be part of your international expansion plans from day one

19/08/2025

Why the finance team should be part of your international expansion plans from day one
Lessons from a failed export plan: why Starbucks couldn’t crack Australia

07/08/2025

Lessons from a failed export plan: why Starbucks couldn’t crack Australia
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing

30/07/2025

How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Export Is Not a Sales Channel. It’s a Business Model!

11/07/2025

Export Is Not a Sales Channel. It’s a Business Model!
FITTforTrade.comSubscribe for TradeReady updates!

Follow FITT on:

  • t
  • f
  • l
  • i
© 2012-2024 Copyright Forum for International Trade Training. All rights reserved. Forum for International Trade Training | International Business Courses | Privacy Policy

X

Subscribe to our mailing list

* indicates required

TradeReady.ca is operated by the Forum for International Trade Training (FITT). Sign up today to receive the latest TradeReady articles, international business job postings, a special 10% discount on your next FITTskills online courses or workshops, and more!