From an early age, Audrey Marie-Nely had a deep curiosity about different cultures, languages, and global markets. Born and raised in France, her academic and professional journey took her across continents—from Europe to Canada and South America—where she explored the complexities of international trade and innovation.
Today, as a Certified International Trade Professional (CITP) and a graduate of the FITTskills program, she leverages her expertise to help businesses navigate the global marketplace.
Building her career foundation with education
Audrey began her academic journey by working towards a Diploma in Business Management, which provided a solid foundation in key business principles. Her growing fascination with international trade led her to pursue a Bachelor’s degree in International Business. “I’ve always had a strong interest in the world, its languages, and its cultures,” she shares.
“During my studies, the concept of ‘glocalization’—how companies adapt global strategies to fit local markets—really resonated with me. I wanted to be part of helping businesses thrive internationally.”
Recognizing the increasing role of technology in global commerce, she took her education a step further with a Master’s degree in Innovation and Entrepreneurship.
“Technology is revolutionizing trade, from digital marketplaces to blockchain for supply chain transparency. I knew that to stay ahead, I had to understand how innovation intersects with international trade.”
Doing meaningful work supporting small businesses and entrepreneurs
Audrey’s professional journey has been just as global as her education. After completing her studies in France, she moved to Canada, eager to experience a new business environment. There, she immersed herself in the world of entrepreneurship and small business support. “I had the privilege of working with small businesses across various industries, helping them understand the challenges and opportunities of international expansion,” she recalls.
One particularly rewarding experience involved guiding a small Canadian business in its early steps toward global trade.
“The client needed help with logistics, risk assessment, and adapting marketing strategies for different regions. It was incredible to see how foundational knowledge—what seems basic to us in the field—can be transformative for a business owner just starting out.”
Her passion for international business took her further, leading to a stint in South America during her master’s program. There, she explored and connected the local startup and innovation ecosystem, gaining valuable firsthand insights into how businesses in the region approached global trade.
“Meeting tech founders and entrepreneurs, I saw their resilience and creativity in overcoming challenges unique to their markets. It reinforced my belief in the power of global thinking.”
The FITTskills experience: bridging knowledge and application
Despite years of education and professional experience, Audrey still sought out ways to refine her expertise in international trade. That’s when she discovered the FITTskills program.
“I was looking to update my knowledge and expand my practical skills, and FITTskills was the perfect fit. The courses provided up-to-date insights and real-world applications that I could immediately integrate into my work.”
One of the most impactful courses for Audrey was International Trade Finance. “Understanding financing options, risk management, and payment methods is crucial in global trade. The course helped me work more effectively with key partners and strengthened my ability to support businesses in securing financial success internationally.”
She emphasizes the importance of not just learning the material but actively applying it.
“When you take a program like FITTskills, you can find ways to integrate the concepts into your job. It makes the learning experience far more valuable.”
Achieving the CITP, a mark of professional excellence
Earning the CITP designation in 2021 was a significant milestone. “The CITP represents excellence and lifelong learning in international trade. The world of global business is constantly evolving, and staying current is essential.”
Beyond the personal sense of achievement, the CITP designation has had tangible benefits. “Having ‘CITP’ next to my name has opened doors. It builds credibility among clients and colleagues, making it easier to establish trust and authority in the field. It has also connected me with a community of international trade professionals, leading to valuable collaborations.”
The power of mentorship and leadership
One of the most unexpected yet rewarding aspects of her journey has been mentorship. “Before moving to Canada, I didn’t realize the power of mentorship. Through a FITT mentorship program, I was matched with an experienced trade professional who provided invaluable guidance. Even though the formal program has ended, we still keep in touch.”
Now, Audrey is paying it forward, mentoring individuals across various fields.
“Mentorship is a way to give back and help others navigate the complexities of global trade. It’s something I plan to continue throughout my career.”
Beyond mentorship, she serves on the Global Startups Advisory Committee, where she provides strategic advice to startups entering the Canadian market. She also participates in a loan committee that evaluates funding applications from small businesses.
“Being involved in these initiatives allows me to support businesses at different stages of their growth and contribute to the broader trade ecosystem.”
Making an impact in the rapidly evolving future of trade
With a well-established global career, a CITP designation, and a passion for international business, Audrey envisions having an even broader impact in the coming years.
“My goal is to continue helping businesses expand into global markets, leveraging my network and expertise to drive success.”
She can see herself stepping into more thought leadership roles, participating in industry events, and contributing to discussions on the future of international trade.
“Global trade is evolving rapidly. Whether through advisory roles, content creation, or speaking engagements, I want to be part of shaping what’s next.”
For those considering the CITP designation or the FITTskills program, Audrey’s advice is clear: “Invest in your education and professional development. The world of international trade is constantly changing, and staying ahead requires continuous learning.”
“The CITP and FITTskills have been game-changers for me, and they can be for others too.”
Today and into the future, professionals like Audrey play a crucial role in bridging markets, fostering innovation, and helping businesses navigate the ever-changing landscape of international trade. Her journey—from a student in France to a globally recognized trade expert—is a testament to the power of lifelong learning, adaptability, and a passion for global business.
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