Search Results for: new markets

Growing your international business with cross-cultural awareness

Reflecting on my own experiences, I would agree entirely that being prepared for cross-cultural differences will help with growing your international business more smoothly.

Maggie Zhaoxia Huang

Maggie Zhaoxia Huang is a member of the Supply Chain team at StarTech.com. StarTech.com, a leading manufacturer of hard-to-find IT connectivity parts, was named among the Best 50 Small and Medium Employers in Canada in 2013.

Christine Colevray, CITP|FIBP, Vice-Consul and Trade Commissioner

Christine Colevray, CITP®|FIBP®, is a Vice-Consul and Trade Commissioner with Foreign Affairs, Trade and Development Canada (DFATD) at the Consulate of Canada in Düsseldorf, Germany….

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Nicole Lauzon, CITP|FIBP – Trade Commissioner

Nicole Lauzon, CITP®|FIBP®, is a Trade Commissioner for the Department of Foreign Affairs, Trade and Development Canada (DFATD). She works at the Canadian Consulate in…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Hoda Ahmed, CITP|FIBP – Marketing Manager

Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

How I unlocked my career potential in international market research

I always wanted to have a career related to international business.

Antonina Orlova

Antonina has a Bachelor’s Degree in Management and a post-graduate Certificate in International Business. Her passion lies in global market research and business development consulting. In her career she worked with public and private organizations in more than 40 countries providing them with insights in a variety of economic sectors and facilitating new trade partnerships.

Two approaches to smarter international marketing: Centralized vs. Decentralized

Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.

Becky DeStigter, FIBP|CITP

Becky DeStigter is an International Business Consultant focused on helping B2B technology and professional services companies to become more globally competitive. She seeks practical solutions for growing companies’ international marketing and operational issues. Becky is based in Scottsdale, USA and works with companies worldwide.