Which pricing strategy is the best fit for your international marketing plan?

There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

4 lessons learned from famous market entry successes

Here is a look at some lessons learned from famous market entry successes. These companies did it right, and others who wish to expand into new territories can learn from their strategies.

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts in the United States. He holds a bachelor's degree from Westfield State University, and graduated cum laude. Currently he is expanding his freelance writing career, and enjoying the opportunity to write on a variety of business topics.

How one CITP®|FIBP® is creating positive change by promoting global trade in some of the world’s poorest nations

After many years of practicing law in Canada, Bill Kosar decided to take his career in a more global direction, and has since pursued several opportunities to serve as a legal and international trade advisor to national governments, providing training to lawyers and government officials in international business law and promoting global trade.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Greenfield investment strategies offer high risks and high rewards for highly motivated exporters

The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

U.S. hones in on developing trade with Africa

The Obama administration in the U.S. is intent on developing trade with Africa, as evidenced by a recent trip partly funded by the U.S.-sponsored International Trade Association to the continent in mid-September.

Jacqueline Côté

I am a working journalist, with experience as SNL Financial’s Canadian correspondent for its Mining and Metals vertical. I also served as the Managing Editor for Central Asia Newswire – covering daily economic and investment news in the region – as well as Features Editor for the Washington-based Magharebia.com, which covers developments in the North Africa region. I have been published in The Montreal Gazette, The Guardian (UK), The New Statesman (UK), Red Pepper (UK), Geopolitical Monitor and CNN.com.

Incorporating? Outsourcing? What option makes the most sense for your international hiring?

One of the first investments that an organization makes in their new market is in human resources, because you need people on the ground to begin operations. So how does an organization start international hiring in a country they’ve never operated in before?

Cody Silverman

Cody is a Global Solutions Advisor for SafeGuard World International, and works with a variety of multi-national organizations, ranging from IT companies to non-profits. Cody seeks to understand the individual specific needs of organizations that face challenges in managing their global workforce, and then advises on available solutions in the market while cautioning on risks and limitations.

Africa is open for business, but is your business open in Africa?

Africa is open for business and ripe with opportunities, but they go largely untapped by North American firms, which have been hesitant to enter markets where their European and Asian competitors are already doing business – and profiting from it.

Leila Aridi Afas

Leila Aridi Afas is the Principal of EDGE Strategies, LLC, a boutique global advisory firm focused on fostering business opportunities for U.S. companies entering global markets, as well as generating partnership opportunities for foreign firms looking to build their network throughout the United States. You may contact her at Leila@edgestratllc.com and follow her on Twitter via @TheTradeLady.

You need to have these 6 things figured out before entering the e-commerce marketplace

As with all aspects of private international law, there are a number of issues an entrepreneur must consider before entering the e-commerce marketplace. The following…

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Emily King, CITP|FIBP – Trade Commissioner

Emily King, CITP|FIBP, has had quite the eventful career. After spending several years working with DFAIT (now DFATD) across the Middle East and taking responsibility for several of Canada’s dealings with the Asia Pacific Economic Cooperation (APEC), she’s now working as a Trade Commissioner in Halifax, assisting aerospace and defence companies across Atlantic Canada.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

How interprovincial trade barriers are hurting Canada’s economy and burdening exporters

While we have placed international trade in a position of national importance, making every effort to expand and grow our trading relationships globally, our domestic trade remains limited, blocked by interprovincial barriers that cost our industries billions of dollars through their inefficiencies.

John Treleaven, CITP|FIBP

John Treleaven is Principal and founder of The Treleaven Consulting Group. He has spent 32 years in the Canadian Foreign Service working abroad and in Ottawa in a variety of positions with a trade and economic focus. He is an expert in Canadian international trade and is focused on improving trade in Canada based on business friendly local communities.