The biggest mistake you can make in international trade is jumping in head first without having done your homework. And while engaging in global business can be rewarding and lucrative, having a lack of understanding of all the factors and costs involved can lead to problems that are both stressful and expensive.
If you are a Canadian company in need of ICT, digital animation and good programmers, head to Colombia! If you are in agrifoods, specialty food or health food, head to Colombia to sell your products! And – if you are gluten intolerant/allergic – Colombia is the land of yucca, the gluten free alternative to make your pancakes, English muffins and sandwiches.
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.