Considering all the costs of international trade

The biggest mistake you can make in international trade is jumping in head first without having done your homework. And while engaging in global business can be rewarding and lucrative, having a lack of understanding of all the factors and costs involved can lead to problems that are both stressful and expensive.

Daniella D'Alimonte

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Opportunities for Canadian SME’s to Go Colombia!

If you are a Canadian company in need of ICT, digital animation and good programmers, head to Colombia! If you are in agrifoods, specialty food or health food, head to Colombia to sell your products! And – if you are gluten intolerant/allergic – Colombia is the land of yucca, the gluten free alternative to make your pancakes, English muffins and sandwiches.

Pernille Fischer Boulter, CITP|FIBP

Pernille Fischer Boulter, CITP|FIBP

Pernille Fischer Boulter, CITP, is the founder and CEO of Kisserup International Trade Roots Inc. and has over 25 year of experience in international trade. Pernille has worked on projects in over 60 countries, in 25 sectors, on six continents. She serves on several international boards and is currently on her way to conduct trade policy review in the Pacific. Kisserup is an international export development and consulting company.

Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.

Daniella D'Alimonte

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.