Develop the perfect brand name for your business with these 7 simple steps

A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

How international businesses can become more environmentally friendly without sacrificing profitability

There are many ways businesses of all sizes can change their practices to become more environmentally friendly, while also reaping other benefits along the way.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

When your supply chain goes green, so does your wallet

It’s time to challenge the myths about Green Supply Chain Management practices and put it to use for the planet and your profit margin.

Ekaterina Grishko

Ekaterina Grishko is a Marketing Coordinator at Ashton College. Founded in 1998, Ashton College has become a national and international force in the field of higher education. The College has been an educational partner of FITT for over 10 years.

How will today’s tech innovations affect the future of your global business?

Find out what the experts in our latest #TradeElite Twitter chat had to say about how today’s tech innovations are already changing how we do business.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

The 5 types of foreign business partners you should seek when expanding globally

Finding the right business partners is a key success factor when setting up business in a new foreign market. Here’s what to look for.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

In the challenging world of global business, connections and education are the keys to success

The connections I made in the global trade community have been extremely valuable and I have stayed in touch with many of them over the years.

Paula Greene

Paula is a CITP|FIBP with 25 years of broad experience leading businesses to success through creative, effective solutions. At BEYOND she helps clients in both the public and private sectors reach beyond barriers and borders with a focus on people, business improvement, and customer satisfaction.

Wondering if you should start an import/export business? Here’s what it takes

We asked two global trade experts who have experience running their own successful businesses about the realities of starting an import/export business. Here’s what they have to say.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Could sunk costs leave your business shipwrecked in a foreign market?

In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Canadian exporters: here’s how to register to do business with the U.S. Government

Registering to do business with the U.S. Government opens a new world of opportunities for your company. As I mentioned in the first article in this series, before any importer or exporter can take on a new market, they need to do extensive research to ensure their product or service is a match with the buyer’s needs.

Norman Weir

Norman Weir is a Senior Advisor at the global trade strategy consulting firm Allam Advisory Group. He specializes in Aerospace, Defence and Security as an experienced trade and security professional with a thorough knowledge of the national technology and industrial base of the United States and Canada. He has worked extensively in the United States with the Defense Logistics Agency and the United States Navy. He also served as a Canadian diplomatic attaché in Washington for 7 years. As a FITT graduate, his interest continues to lie in helping companies grow their unique businesses.