10/01/2020
9 factors exporters should consider when selecting sales channels
When selecting the right combination of sales channels for their products and services, exporters should consider several factors.
Marketing&Sales
10/12/2019
Access new market opportunities by hiring translators and interpreters
Professional translation services and interpretation services can help you uncover potential new market opportunities in new or foreign markets.
03/12/2019
5 secrets of aggressive sales on the B2B market
Here are 5 secrets to an aggressive B2B sales strategy that you should start applying today to increase your total sales.
05/11/2019
CanExport funding increases to 75%/$75,000 and supports agri-business
As of August 22, 2019, CanExport funding applicants are now able to access up to 75% of eligible expenses to a maximum $75,000.
01/11/2019
Follow these criteria to choose the best e-commerce platform for your business
Should your business build its own e-commerce platform, outsource development, use a major SaaS vendor, or sell through major e-commerce websites?
04/10/2019
Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines
As Canada’s 28th largest trade partner, the Philippines presents significant growth opportunities for Canadian exporters.
05/07/2019
Target your marketing by differentiating between potential customers and creating customer profiles
Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.
01/03/2019
Improve the perceived value of your products or services in target markets
What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?
06/02/2019
Why business development needs to be a company mindset, rather than just a department
A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old.
03/12/2018
5 steps to scale your small business to new global markets
Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.