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There’s a lot to know when it comes to international trade. So every now and then we like to pull out snippets of wisdom from our FITTskills series of international trade textbooks and pass them on. Whether it’s brand new for you or its information you’ve already learned but may have forgotten, you can rest assured that FITTskills Refreshers are practical and industry-validated.
12/02/2016
Supply chain management encompasses such a wide range of functions that it can seem daunting, even to the most experienced international businessperson. However, the process can be effectively modelled by breaking it down into several main strategic areas.
05/02/2016
In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.
04/01/2016
Passion and conviction are important traits for anyone involved in global business entrepreneurship to have, but they’re not enough on their own.
04/12/2015
Under most common terms of sale, the exporter will have to make some sort of provisions for the receipt of goods at the target destination. While there are many details to balance, having the appropriate agents and warehouses in place goes a long way towards securing a successful international export delivery.
27/11/2015
All parties in all commercial transactions should be aware of the potential for fraud. In some cases those parties you negotiate with may not even be aware of the liability they pose. Being vigilant by doing your due diligence is the only real way to prevent fraud in your international contracts.
20/11/2015
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
06/11/2015
Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.
30/10/2015
Trade finance has shifted from a fairly esoteric, focused and niche element of global trade to become an integral part of the most fundamental aspect of international trade: the global supply chain.
23/10/2015
There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives
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