02/05/2025
How exporters can build global trust through strategic storytelling
Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…
Giovanna Patruno
Giovanna Patruno is a brand communication strategist. With over two decades of experience in B2B marketing, technical communication, and global content strategy, she partners marketing leaders to build brands that connect and influence across markets. Through her eponymous consultancy, she helps B2B technology companies craft brand and content strategies that showcase their unique value and insights in order to build trust, drive influence, and support long-term global growth.
16/01/2025
How AI can power your international marketing from localization to market insights
In 2023, Canadian businesses exported over $768 billion worth of goods and services. Of these, 2.2 percent had announced plans to expand operations internationally in…
01/08/2018
5 tips to create products and content that scale globally
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.